It has long been my opinion that one of the most evil items of footwear ever invented is the flipflop. I always dread having to decide what to wear on holiday – sandals aren’t exactly the most stylish of footwear and a closed shoe results in cooked feet so flipflops get the vote. Yet I find them uncomfortable, impractical for actually walking anywhere in and I always end up with either blisters or stubbed toes when they have ‘flipped’ off my foot (or more commonly both).

Well finally a company has answered my prayers and come up with the Fitflop (also the name of the brand). You can now buy Fitflops from a range of outlets online and on the high street. The basic premise is a sportier flip flop which holds to your foot better and has a trainer like sole which is scientifically designed to help give you a work out while you walk.

In fact, you have such comfortable, practical and stylish footwear here that these won’t just be reserved for holiday footwear – you will want to wear them all the time. Plus, wearing them helps to tone and sculpt your leg muscles. Don’t take my work for it, check them out for yourself. You can buy Fitflops online at great prices from The FitCo.